As every year CEVISAMA has arrived on February and this year many companies are thinking of it as their salvation for the crisis. They see in Cevisama the possibility for improving sales and make this year 2010 better than 2009. But after my first day in Cevisama my personal impression is that there wasn't many people and there's no such happiness as other years.
Maybe next days everything go better, but many companies are already thinking that this year the exhibition is not going to be successful. We will see today and tomorrow how everything is going on... and of course don't trust everything you read on newspapers or everything you watch on TV, they always say that everything go better than what reality is.
After this first visit and after visiting many stands of the most important companies of international ceramic industry I can tell all of you which are my favorite stands for visiting this year during the exhibition... they are Venus Ceramica and Gemma Ceramics stands.
Venus Ceramic is a spanish company located in Nules (Castellon) that has an incredible stand, that stand is a really nice place for seeing the quality that they are producing, good ilumination and good mixture of different colours in the showrooms... For me that company has this is number one in quality in this exhibition.
Gemma Ceramics are an egyptian company that has also a very interesting stand with high quality products and a mixture between white and black colours, that offer an image of high class products really interesting for the visitors.
So after this first day in the exhibition we can say which are the companies that have chosen right their marketing for this event and which companies definitely are in the wrong way...
miércoles, 10 de febrero de 2010
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