16th World Ceramic Forum

The 16th World Ceramic Forum held recently in China Taiwan to participate in the forum are China (including Taiwan), Brazil, Germany, India, Indonesia, Italy, Spain, Japan, the United States and other ceramic tile producers, representatives of almost occupied Ceramic production in the world as a whole 80% of the share. Delegates to explore the theme of the Forum include the world's consumption and production and consumption trends, the impact of financial crisis for the ceramics industry.

In 2008, the world's ceramic tile production rose to 8.5 billion square meters, annual production is expected to 2009, and 2008 unchanged. Ceramic tile consumption in the Asian region to maintain a good upward trend, while Europe, Japan and the United States of these the world's top 10 economies from 2008 began a gradual downward trend in consumption of ceramic tiles. As the impact of financial crisis, this year declines in sales of ceramic tile in some countries as much as 20% ~ 50%. So far, China, Brazil, Italy and Spain have always dominated the world's ceramic tile production in the first few big countries. Representatives of other countries and regions as well as data reporting point of view, the situation in China a single good, Italy, Spain, more powerful industry hit the United States is full of future market expectations.

China is entering the recovery status of the whole industry

Forum Chinese government increased domestic demand and China's vast rural market pull, the Chinese construction industry in a crisis for the nation's adjustment and upgrading, the annual output of more than 6 billion square meters, exports only 670 million square meters, 88% of the domestic market, imports market share of 0.06%, the product price has risen too.

Product structure, the ceramic tile 64%, interior glazed tiles 25, 7% of stoneware tiles, stoneware and fine stoneware tiles 4%, the low-end products accounted for more than 80%; first half of 2009, the whole industry into the "revival" state, national industrial transfer and distribution once again started; decline in exports and domestic sales increase; production costs decreased, corporate profits fell in the morning and synchronization; the whole industry, basically through the most difficult times in March and gradually into the recovery phase began.
Of energy, industry, annual consumption of about 150 million tons of mineral raw materials, basic local materials, the Chinese government energy-saving emission reduction policies and export taxes reduced to 8% of the policies to help Chinese enterprises to ride out the storm played a role, the Chinese government promulgated a series of environmental policy, so that China Building Ceramic Industry more concerned about environmental and social responsibility.

India is projected 7% growth

While India affected by economic crisis, 24% of the factories to stop the kiln, the number of unemployed reached 40000, but has maintained GDP growth of India, India housing industries and pillar industries, IT has continued to maintain growth, future The Government plans to increase by about 2,000 million units of housing construction. Ceramic tile production increased by 20% last year to reach 390 million square meters. At present, India's per capita consumption of ceramic tiles from 0.36 square meters, there is still much room for development. Marketing point of view, yield 70% reliance on the domestic market. In the output of which accounted for 43% of tiles and other floor tiles accounted for 40 percent and imports 2,450 million square meters, export 1,400 million square meters. 2008 sales of view, the international market increased by 11%, imports increased 24%. This year, the domestic market is estimated that 7% growth.

German sales profits encountered unprecedented difficulties

On the whole German tile production is shrinking year by year, last year remained at 6,500 million square meters. In 2009 has dropped by 17 ~ 20%, sales profits were encountered unprecedented difficulties.

Italy is expected to reach 22 percent decline in output this year

Over the past two years by the Italian Federation of the continuous integration into the ceramics related to many of the chapters have joined together to form a more powerful system for face-degree ceramic industry economic crisis. In respect of the current domestic form, is expected to Italy this year, production decreased by about 22% to reduce the roughly 4,000 million square meters, sales are expected to decline to about 18% of approximately equivalent to 4 billion euros. In terms of investment decreased 8% to about 7,500 million euros, but the contrast from the turnover and sales terms, the investment rate was maintained at a proportion of the past. Probably accounted for about 15% of sales. From overseas exports, the Italian or to maintain the highest average price, with an average of 10 euros per square meter of ceramic tiles, while ranking second in Spain is 8 euros, while the output of superpower China 4 euros. From the demand perspective, the Italian market fundamentals remain unchanged, because the Italian people would prefer to use ceramic products.

Spanish ceramic tile industry output will decline every year

2009 is expected to be even more severe situation, the situation is even worse than in 2008. Spanish industry is now facing a double crisis: the financial crisis and the Spanish real estate market surplus. At present, the ceramic tile industry, the number of unemployed persons is probably around 8,000, the output will decrease under the 2009 and 2007 to do more, the output decreased by 55%, sales decreased by 37%. Apparent decline in domestic demand due to the market, imports also declined. As the impact of financial crisis, exports were restricted, while the exchange rate issue also affected the export sector.

Indonesia's exports in recent years, the domestic political situation in Indonesia is very economy has stabilized, the cabinet selection completed this year. Brick's production of 3.5 million square meters, there are 250 million daily-use porcelain, sanitary ware 4.5 million, the entire output value 800 million U.S. dollars. Main export countries are the United States, Australia and Europe, these three countries. However, due to the economic crisis, which three countries are both affected by more serious, neighboring countries, an annual output of 1,900 million square meters, Malaysia, Thailand, 6,300 million square meters, Vietnam and Indonesia, has remained flat, so not very recent years, the export boom.

Brazil had to rely on the domestic market

From the Brazilian point of view, a decrease of 8 percent of employees, production, a decrease of 11%. Brazil's domestic market demand increased by 7%, 13% reduction in overseas markets. Brazil's main export countries are the United States ceramic tile, but sales fell 63% last year, while exports to Latin American countries such as the products also reduced a lot. Imports increased by 23%, and in this 23%, almost all imports come from Chinese products. 3.9 square meters per capita consumption of ceramic tiles, the ceramic industry from the Brazilian point of view, or to rely on the domestic market.

The United States has gone through the most difficult times

The U.S. market has been the most difficult times, from the first half of 2009 data, the tile consumption of 650 million square feet, and only half of the same period in 2008, and now is picking up. Now the housing market began to rebound in October compared with second-hand housing ring up 10.1%, sales of 6.1 million units, real estate, generally as a leading indicator of building materials, from this point of view, is more optimistic about the future market. The U.S. market mainly depend on imports. From the global production trends, to 07-08 from all major producing countries, the changes in ceramic tile or less is expected in 2009 will continue in 2008 the situation will not have too many changes. Over the past year, in terms of the global ceramic tile industry is the most difficult one, even though production on the rise, but the profits of an enterprise is on the decline, in addition to China, Brazil, Vietnam and a few other domestic sales growth, Italy, Spain, India, Japan, the United States, tile sharp decline in consumption, and will have an impact on the future.